Are you Selling Yourself Properly as a Freelancer?

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Guest post by Yaz (content creator at Freelancermap)


The secret is out: freelancing is great. You get to be your own boss, choose your own hours, and never have to say yes to a project you don’t want to do! However, with more and more people leaping into freelance work, the competition is steep.


To make it as a successful freelancer, you need to make sure you’re selling yourself properly online.

Check out this list of ultimate tips to sell yourself as a top authority freelance in your niche.


1) Find Your USP

More companies want to hire an expert in their field than a jack-of-all trades. Decide what field you’re going to niche in to improve your chances of finding higher-paying clients wanting to work with you on a long term basis. For example, if you’re a copywriter, you may want to niche in one of the following areas:

  • B2B Copy
  • Content Marketing
  • Technical Writing
  • Ghost Writing
  • Specialise in a field: finance, beauty, business, SEO – whatever you have the most expertise in!


2) Become an Authority in Your Niche

The more niche your field is, the easier it is to become an authority in it. Hone down your services to target specific clients and their competitors. Making yourself exclusively available to a smaller amount of companies won’t alienate you from potential clients – it will actually make you more desirable.


3) Create a Website

If you don’t have a website advertising your freelance services, you’re seriously missing a trick! You need a website to send potential clients to that explains what you do, shows off your portfolio, and tells people where to find you.

Your website is an online reflection of yourself and the work you do, so invest some time in making it something you’re proud of. Without a website, selling yourself as a professional freelancer is going to be a lot harder.


4) Start Blogging

Blogging is one of the best ways to assert yourself as an authority in your freelancing niche. Start blogging about your subject and create genuinely useful, informative posts to share with your community and potential clients. Without a blog, you lose your voice as a freelancer in the industry.


5) Social Media

Unfortunately, having a website set up and publishing blog posts isn’t enough to really sell yourself as a freelancer. You need to get your name in front of people, and the best way to do that is to market yourself online via social media.

Set up professional accounts for your freelance services across a few platforms (although be careful not to spread yourself too thin!), and post consistently. Try to also connect with other freelancers in your niche – referrals from other freelancers can be a valuable source of income for many freelancers.


Have you missed out any of these 5 essential tips as a freelancer? Try them out and see how much your business changes in the next few months!


Bio: Yaz is the content creator and marketing assistant for Freelancermap. Freelancermap connects IT professionals with remote jobs around the world, and shares weekly tips, advice, and interviews for other freelancers. Check out the blog for more freelancing tips!

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